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Marketing Content Examples For B2B Businesses

The best marketing content is emotionally charged. It offers fresh ideas and insights that help people find solutions to their problems.

It doesn't matter if it's a captivating video or a thorough white paper, the most effective marketing content is valuable to its audience and reaches its branding goals. Learn from these eight brand-name examples of content that are done right:.

Blog Posts

Blog posts are an effective way for companies to share their thoughts, experiences and stories. They can cover any topic or query and are typically educational in nature. They may include videos, images or audio, to make the content more interesting and improve on-page search engine optimization (SEO).

Creating high-quality blog posts starts by conducting market research to find and confirm some important facts about your readers. Once you know your audience and their interests then you can begin thinking about and writing.

Blog posts can be classified into a variety of categories, including how-tos, infographics and listicles. Making these types of blog posts ensures that your website has plenty of variety and offers the value that your customers expect to discover when they visit.

A how-to blog post like this one can help your audience learn new techniques and assist them in solving problems. This makes it an essential piece of content for marketing that keeps your audience interested. A curate collection is a specific kind of blog post that provides several real-world examples to prove an idea. This type of blog post could also be utilized as a tool for marketing to boost brand awareness and credibility.

Case Studies

Case studies might not be as thrilling like a viral post however, they're still one of the most effective marketing tools you can design. They're great for showcasing the expertise and generating trust among potential customers. A case study that is well-written can help your audience solve a particular problem by demonstrating how your product or service helped a prior customer resolve the same issue.

You can employ a variety of content formats to make your case studies more engaging such as infographics and videos. Be cautious not to turn them into ads, since this will detract from the credibility of your brand. Create a resource that will help and inspire your readers.

You can also make use of case studies to show testimonials from customers and user-generated content (UGC). This increases trust and makes your site more credible. UGC is particularly efficient when it's backed up by data.

White Papers

White papers, unlike feature and blog posts, generally longer and provide more information and research. B2B companies use them to demonstrate their thought leadership or provide a unique viewpoint to help readers make buying decisions, gain knowledge about the field, or to solve business problems.

Because of their extensive amount of in-depth content marketing tools, they are a great way to build trust with casual readers and positioning businesses as an expert source of knowledge. They can also assist potential customers to move through the sales funnel.

White papers come in many styles, but they are most effective when tailored to specific groups. Everything from the tone to distribution strategy must be tailored to your ideal reader.

White papers often contain research findings, but they can easily stray into the realm of theory without providing readers with practical examples. Backgrounders and problem-solution papers must include some type of success stories to keep readers interested. In addition, interactive designs are increasingly popular in white papers. They let readers filter charts and tables to focus on the information they want and make it easier for them to comprehend the high-level content and traverse the sales funnel.

Videos

Videos are a great method of communicating with your customers and are an excellent tool for marketing your business in a lively and engaging manner. They are perfect for capturing your audience's attention and presenting complex concepts with ease.

Tutorials, instructional videos, and demonstrations are a few of the most popular video types. These videos are intended to educate your customers on your products and improve their loyalty.

These videos are an excellent way to showcase your industry's expertise and can be used on social media, as blog posts, or as part of a sales pitch. These videos can be a great tool to connect with your audience. Particularly, if they're relevant and are connected to current events or movements.

If you're releasing an animated explainer video or holding a live Q&A session, testimonials are an easy way to build brand trust and entice new customers to purchase your product. You can ask your existing customers to record their experience with your brand, or hop on Reddit and host an AMA (Ask Me Anything) session. You can also create screen share videos or how-to videos focused on specific issues. If you are using an ecommerce solution that assists small to mid-sized companies manage their online stores, title your video "How to Create Shopify Store". This will allow it to rank better in search engines.

Testimonials

Testimonials can be used as social proof that helps people trust a company. They can be found in text or video format and are a fantastic tool to increase sales and enhance a company's online image.

Testimonial marketing content is a great option because it focuses on the specific requirements of each client and how the company's product or service solved the issues. It also provides credibility to the business since it shows that others have tried the product and have found it useful.

If you decide to use testimonials, make sure that they contain the name, business name, and the name of the person. This will enhance their credibility. It what is a content marketer also important to make the testimonials as personal as you can by using a person's face. This will also help in creating an emotional bond between brand and its customer.

You can include testimonials to other pages on your website. Some companies have a separate page for testimonials, but you can also add them to other pages. If a testimonial mentions an item, for example, you can display it on the relevant page for the product or checkout page. This will prevent the testimonials section from being less frequented than other pages, but still offering the same social evidence.

Interactive Landing Pages

Interactive elements on landing pages boost the level of engagement of visitors. This type of content will assist you in reaching your goal of converting visitors to leads. Instead of being a static website that has the standard sign-up form, and other marketing content, interactive pages provide an experience that delights your audience.

This interactive landing page for Mooala's dairy-free milk employs an approach that is playful to keep the user engaged. The landing page also features an easy form that offers multiple options for signing up, shortening the process of conversion even more.

This interactive landing page from TransferWise is another example. The first screen provides real-life success stories as well as social proof to reassure prospective customers that the service is worth it and then lets them fill out a simple form to learn more about how the product operates.

A landing page is a great way for b2b content marketing agency marketers to build an email list. You can offer a no-cost eBook, webinar, free trial, or any other content to lure your audience into signing up in exchange for their contact information.

Headache Trackers

At the consideration stage at the time a client has identified their issue and is researching solutions, content should inform customers about the causes of headaches and treatments. Infographics that give information on the causes of headaches, or white papers that offer proprietary research on headache remedies are a few examples. White papers often require users to supply their email address as a condition of access. This builds trust and authority for the brand among potential customers. Minen states that headache trackers, apps that let users monitor their levels of stress and food intake, can be beneficial during the research stage. Minen advises users to be cautious when drawing conclusions based on the information from the tracking. It may not reflect the true nature of the triggers for headaches.