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Bally’s Atlantic City Casino (pictured) is a flagship property in the Bally’s brand’s land-based empire, reflecting the company’s long history in gaming. In fact, Bally’s heritage stretches nearly a century: the original Bally Manufacturing Corporation was founded in Chicago in 1932 and became famous for its pinball machines. Today, Bally’s Corporation (ticker BALY) operates dozens of casinos nationwide and a growing online gaming platform.

This Bally Casino review will cover everything from the brand’s history and reputation to game selection, bonuses, security, and how Bally Casino stacks up against its competitors. We’ll also evaluate the online platform’s user experience, mobile app, payment methods, web page customer support, and more, so you can decide if Bally Casino is worth trying.

Brand History and Reputation

Bally’s origins go back to mid-20th century America.

The company started by innovating in pinball and slot machines: founder Raymond Moloney created the hit Ballyhoo pinball game in 1932, and soon renamed his firm Bally Manufacturing. Bally machines dominated arcades and casinos for decades. Over time, Bally expanded into casinos – its name was given to famous resorts like Bally’s Atlantic City and Bally’s Las Vegas (the Las Vegas property was the Tropicana until rebranded).

Bally Machines also merged with Scientific Games (now Light & Wonder) in the 2010s, but the Bally’s casino brand remained strong.

In 2020, a Rhode Island gaming company (formerly Twin River Worldwide Holdings) purchased the Bally’s casino brand from Caesars Entertainment. It renamed itself Bally’s Corporation and began building an integrated business. Today Bally’s Corp. runs 15 land casinos in 10 states and operates online gaming through Bally’s Interactive (Gamesys).

As of mid-2025, Bally’s online casino (often called Bally Casino or Bally Bet Casino) is live in New Jersey, Pennsylvania, and Rhode Island. The brand is well-known and generally well-regarded; industry reviewers note Bally’s strong reputation from its Atlantic City and Chicago casinos and emphasize that its new online platform benefits from decades of casino expertise.

Over the years Bally’s has changed hands and adapted its strategy, but players still associate the Bally’s name with big casinos and Vegas-style entertainment.

The current Bally’s Corp. combines this legacy with modern technology and partnerships (for example, Bally’s acquired the UK operator Gamesys in 2021) to fuel its online offerings. Overall, Bally Casino inherits a respected legacy brand – one that dozens of land-based gamblers have known for years – and now presents itself online with that pedigree behind it.

Online Casino Platform and User Experience

Bally Casino’s online platform is built for simplicity and convenience.

In late 2023, Bally’s launched a new unified Bally Bet Sportsbook & Casino app in New Jersey, combining online slots, table games and sports betting under one roof with a single wallet. The new app uses white-label software (from Kambi and web page White Hat Gaming) that replaced the old system. In practice, the interface is clean and uncluttered, with clear navigation menus. The desktop site and mobile app have matching layouts and web page allow quick access to slots, tables, live casino, promotions, and cashiers.

Reviewers praise the ease of use. The UK-based AskGamblers guide notes that Bally Casino offers "easy-to-use gaming lobbies and menus," making it welcoming for web site new players.