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Telegram is a popular messaging platform with a vast user base, including individuals and households and organizations. To reach a wider audience and promote their products or services opportunities, businesses can use Telegram's advertising options, such as Telegram Ads and Sponsored Messages. While both features share some similarities and benefits, they offer different advertising options.

Telegram Ads are a form of banner advertising that allows businesses to promote their content on various Telegram channels and websites. These ads can appear as banners, videos, or telegram安卓中文语言包 carousels and are designed to grab users' attention and drive traffic to your website or landing page. Telegram Ads offer a range of targeting options, including demographics, interests, and behaviors, allowing businesses to reach their desired audience seamlessly.

On the other hand, Sponsored Messages are a type of native advertising that allows businesses to promote their content directly within the Telegram chat window or interface. These messages are labeled as "Sponsored" and can contain up to 3000 characters. Sponsored Messages are designed to look and feel like regular messages from a friend, making them more likely to engage with users naturally.

One of the key differences between Telegram Ads and Sponsored Messages is the level of engagement expected or generated. Telegram Ads are designed to drive traffic to your website or landing page, whereas Sponsored Messages are designed to engage users directly within the chat window more effectively. Sponsored Messages also offer more flexibility in terms of content, allowing businesses to send more complex and interactive messages, including surveys or tests and even games.

In terms of targeting, Telegram Ads offer more options, including interest-based targeting. However, Sponsored Messages are more limited in their targeting options, with the primary targeting option being the user's location or region.